The Perfect Business Name Is Out There - Here’s How You Can Find It | BizApprise

Naming your start-up is an important step in launching your brand. It is typically the first thing that your potential customers will learn about your start-up. A strong name is supposed to intrigue customers and summarizes your brand’s identity.

Even though naming a business can seem daunting, it does not have to feel like stepping off the of a cliff while blindfolded. With the three simple stages mentioned below, you can get a better idea of which name ideas work best.

Stage One: Mission and Vision

Outline your brand

When choosing a name for your business, it is helpful to gather all of your name ideas in one place. In your document, be sure you write down all of the important aspects of your brand. What does your business do? What are your core values? Why are your services or products important? Your customers will be able to tell if you’re passionate about your own brand, and if think you’re not passionate they will lose interest.

Try writing down a couple of existing business names that you think are successful for their brand. Doing this exercise can greatly help you brainstorm. What aspects of these names make you like them? Do you want to have a similar vibe to these names?

Jot down a list of seven to ten of your favorite existing business name, then analyze them. Check out these winning business name ideas to start the process. Then, write down a few bullet points about what you like about each name and why it works for that specific company. Analyzing your favorite existing names can help give you a general direction for your own naming process.

Consider your audience

When coming up with a brand it’s important to keep your target audience in mind. For example, a tech brand targeted at successful middle-aged professionals will sound very different than a tech brand geared towards for hip students. There’s a good reason these brands sound nothing alike. Your start-up name should be about more than just you. A solid brand name should be focused on who you are selling to. The most successful business names are geared towards a specific target audience, drawing them in with the values and emotions that your brand shares with them.

Look ahead

Where do you see your brand in five years? What about ten years from now? If you want to grow your company and expand into new areas in the future, be sure not to choose a name that pigeonholes you.

Try to summarize your mission and vision in a short project statement like this:

  • We need a name that captures our exciting, exceptional approach to selling socks.
  • We need a name that establishes us as a current, fresh brand
  • We need a name that hints at our green and sustainable business practices

Try getting started on this stage by writing a project statement of your own.

Stage Two: Get Creative

Gather some names

This is one of the most fun parts of the naming process. Simply write every possible name you think might fit your brand. Don’t worry about thinking out of the box, and don’t be afraid to write down names you don’t immediately love. The more names you have on your list will give you a better idea of what you are looking for.

Start broad. Some names are descriptive, abstract, emotional, or classic. You can merge words to form a name or use two separate words to sum up your appeal.  Brainstorm business names by writing down a possible example for every type on this list. This can help you see what you’re looking for. The more names you have on your list, the better scope you’ll have for your final name.  

Narrow your list

Now that you have created a list with a wide range of ideas, it’s time to start crossing off names that don’t work for you. Keep crossing off name ideas until you have a list of just five or six favorites left. This is a perfect time to get second opinions on your top name choices from friends, family, or members of your target audience.

Stage Three: Check your Boxes

Secure your domain and assess your risk

Finally, the last thing to do is secure a good domain name. After all, a strong domain is the perfect complement to a great business name. Your website is important because it’s where potential customers will find out more about your company and what products you sell or services you provide.


Overall, what you’re brainstorming a strong name it can seem like a very daunting task because so much rests upon a name. A strong name is the sum of your brand’s identity, and it is the first point of connection between you and your audience. Even though you may think all the best names are already being used by other business, the perfect name for your start-up is out there!

Grant Polachek is the Director of Marketing at Inc 500 company, the worlds #1 naming platform, with nearly 20,000 customers from the smallest startups across the globe to the largest corporations including Nestle, Philips, Hilton, Pepsi, and AutoNation. Get inspired by exploring these winning brand name ideas.

If you find this review helpful, or have any doubt, either way leave a comment down below.

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